I just finished James Schramko’s 2 day Underground Profits Workshop on the Gold Coast. The stuff we learned over the weekend was simply mind boggling. Expert speakers are often greeted with waves of clapping when they “reveal their secrets”. James’ revelations were mostly met with stunned silence. His down to earth delivery and brilliant insights made us realize we were very lucky to be there.
His rapid rise in the world of Internet Marketing means James is clearly on to something.
We used some cool tools for market research and James’ own website creator software. Once we had finished the research, every one in the room (and I’m talking 100 people) was able to publish a complete website to the web in under 1/2 an hour.
Fantasy?
If I was listening to me I wouldn’t believe it either. As a keen publisher I know exactly how long it takes to put a web page together - let alone a 3 page website. Once I had tried this software I felt like crying. I can see a time in the future when web designers will be made redundant. But I’m not giving up on my studies just yet.
Like any template solution it does have it’s limitations. The websites it builds aren’t what you would call “pretty”. They’re designed for one purpose only. Website optimization. And this is where they excel.
The template forces you to take the extra steps needed to make sure the website gets found by search engines. Most web designers can crank out an attractive site. But few will go the extra distance for SEO unless a client can see the importance of getting traffic to their site - and will pay for it. Let’s face it, website optimization is a long tedious process with no guarantee of results. Or is it?
By building lots of these “mini-sites” as part of a master plan pushing traffic to a business’s main site, it’s possible to reach front page of Google in a very short time. Of course, there’s more to it than that. But unless it’s in a very competitive market (in which case it just takes longer) - a business can quickly rise to dominate their corner of the market.
The day of just sticking up an ad in Yellow Pages and expecting a ton of customers to come flocking are all but gone. Business owners not using intelligent website strategies in their business are going to be outclassed by their competitors. And it’s not enough just to have a website either. A website without traffic is dead in the water and no use to anyone.
Using these tools and strategies I can see my own business exploding in the coming months. The good thing about being in the first group is that we get the rights to share a video recording of the event. If you want to grow your business while others are moaning about the recession, keep an eye on this space. It should be out in a few weeks.
In the meantime if you want to use the latest traffic techniques for your own website then contact me now for a free consultation and SEO report.
